Frequently asked questions

Questions founders ask about an equity partnership with Magnor Equity Partners.

Magnor Equity Partners takes minority equity positions in B2B companies with proven offers and runs their client acquisition. The answers below cover the model, the scope, and the boundary between the firm and the founder.

What is Magnor Equity Partners?

Magnor Equity Partners is a holding company that takes equity positions in B2B companies and runs their client acquisition. The firm handles paid advertising, email campaigns, backend selling systems, and the sales team. It was founded by John Magnor and currently scales four B2B companies, including Trustify.

How does an equity partnership with Magnor Equity Partners work?

Magnor Equity Partners takes a minority equity position and then takes over the revenue engine. The firm builds the paid acquisition, writes and sends the email campaigns, installs the backend selling systems, and hires and manages the sales team. The founder keeps control of the product and the company.

What kind of B2B companies does Magnor Equity Partners partner with?

Magnor Equity Partners partners with B2B companies that already have a proven offer and a ceiling they cannot break through on their own. Revenue is already coming in, delivery already works, and the constraint is client acquisition. Pre-revenue companies and companies still testing an offer are not a fit.

Does Magnor Equity Partners take majority or minority positions?

Magnor Equity Partners takes minority equity positions. The founder keeps majority ownership and keeps running the company. The firm owns the client acquisition function inside the business, not the business itself, so incentives sit on revenue growth rather than on control.

What does Magnor Equity Partners take over in a partnership?

Magnor Equity Partners takes over four functions: paid advertising, email campaigns, backend selling systems, and sales team management. That includes hiring the reps, training them, writing the scripts, and running the CRM. Product, delivery, and finance stay with the founder.

How is this different from hiring a growth agency?

An agency invoices monthly and keeps the systems it builds. Magnor Equity Partners holds equity, so the firm gets paid when the company is worth more. The firm also runs the sales team, which agencies do not do, and the infrastructure it builds stays inside the partner company.