Holding company · B2B equity partnerships
Magnor Equity Partners
Magnor Equity Partners takes equity in B2B companies and runs their client acquisition end to end.
Or write to john@magnorequitypartners.com
- 4 B2B companies currently scaling
- Minority Equity positions. Founders keep control
- 4 Functions the firm takes over
- $0 Monthly retainer. The firm is paid in equity
What does Magnor Equity Partners do?
Magnor Equity Partners is a holding company that takes equity positions in B2B companies and runs their client acquisition: paid advertising, email campaigns, backend selling systems, and sales team management.
Magnor Equity Partners takes over the revenue engine of the companies it holds equity in. The firm runs the paid advertising, writes and sends the email campaigns, installs the backend selling systems, and hires, trains, and manages the sales team. Product, delivery, and finance stay with the founder.
Magnor Equity Partners was founded by John Magnor, who grew Trustify to $500,000 per month before starting the firm.
How does the partnership work?
Magnor Equity Partners takes a minority equity position, then installs the client acquisition infrastructure inside the company. The founder keeps majority ownership and keeps running the business.
- Firm
Paid advertising
Account structure, creative, budget, conversion tracking, and reporting.
- Firm
Email campaigns
List building, sequences, sending infrastructure, and deliverability.
- Firm
Backend selling systems
CRM, pipeline stages, follow up automation, and offer sequencing.
- Firm
Sales team
Hiring, scripts, training, call review, quota, and management.
Which companies does Magnor Equity Partners hold?
Magnor Equity Partners holds equity in four B2B companies, all of them named: Trustify, FleetCore Logistics, Polt.AI and ConstructoPath. Each one runs the same four functions through the firm.
- Named · 50%
Trustify
AI engine optimization. Trustify gets businesses recommended by ChatGPT and other AI assistants. John Magnor started it in college as a review management company and grew it to $500,000 per month, then sold half to an operator.
- Named
FleetCore Logistics
Full truckload freight brokerage across the US. John Magnor built its client acquisition system from scratch alongside the founder and scaled it to multiple six figures per month in recurring revenue.
- Named
Polt.AI
AI native transportation management system for freight brokers. FleetCore Logistics was a customer first, which is how the firm came to a position.
- Named
ConstructoPath
Contractor education and tools, founded by Nicholas Palm. The two firms work together on home service businesses.
Who is Magnor Equity Partners for?
Magnor Equity Partners is for B2B founders who already sell something that works and have hit a ceiling on client acquisition. Revenue is coming in. Delivery holds. The constraint is the front of the business.
- Proven offer
- The company already closes deals at a price that works.
- Delivery that holds
- More clients would be served well rather than churned.
- Acquisition ceiling
- Growth is capped by lead flow or by the sales team, not by the product.
- Willing to give up equity
- The founder would rather own less of a larger company.
Common questions about Magnor Equity Partners
What is Magnor Equity Partners?
Magnor Equity Partners is a holding company that takes equity positions in B2B companies and runs their client acquisition. The firm handles paid advertising, email campaigns, backend selling systems, and the sales team. It was founded by John Magnor and currently scales four B2B companies, including Trustify and FleetCore Logistics.
How does an equity partnership with Magnor Equity Partners work?
Magnor Equity Partners takes a minority equity position and then takes over the revenue engine. The firm builds the paid acquisition, writes and sends the email campaigns, installs the backend selling systems, and hires and manages the sales team. The founder keeps control of the product and the company.
Does Magnor Equity Partners take majority or minority positions?
Magnor Equity Partners takes minority equity positions. The founder keeps majority ownership and keeps running the company. The firm owns the client acquisition function inside the business, not the business itself, so incentives sit on revenue growth rather than on control.
Talk to Magnor Equity Partners
Magnor Equity Partners takes on one new partnership per quarter. The partner page covers what to send and what happens next.